TASTECHINATOWN

ADVERTISING: BRANDING & IDENTITY

PROMPT: Produce multiple projects for one client: a theme within a neighborhood in Boston.
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The client I chose was Restaurants in Chinatown. This 3 month project was split into three sections: Branding & Media Planning, Application, and Website.

First, I conducted a client analysis on Boston's Chinatown to better understand my target audience and their current situation. Then, moved on to exploring logos, color identity, and typography for the campaign. Lastly, I created a mobile application and website for the client which demonstrated the brand identity in action.